Introduction
This Privacy Policy describes how Your Digital Marketing Agency ("we," "our," or "us") collects, uses, and protects your personal information when you visit our website, use our services, or interact with our digital marketing solutions including SEO, Paid Advertising (Meta & Google), Landing Pages & Sales Funnels, and AI Creative Production services.
We are committed to protecting your privacy and ensuring transparency about our data practices. This policy complies with applicable privacy laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), UK GDPR, and ePrivacy Directive.
Data We Collect
Personal Information:
- Contact details (name, email address, phone number, business address)
- Account information (username, password, preferences)
- Payment information (billing address, payment method details)
- Communication records
- Professional information (job title, company, industry)
Non-Personal Information:
- Website usage statistics and analytics data
- Device information (browser type, operating system, IP address)
- Marketing campaign performance metrics
- Aggregated demographic data
Cookies and Tracking Technologies:
- Essential cookies for website functionality
- Analytics cookies (Google Analytics, Meta Pixel)
- Marketing cookies for advertising purposes
- Preference cookies for user experience customization
Analytics Data:
- Website traffic and user behavior patterns
- Conversion tracking and attribution data
- A/B testing results and performance metrics
- Social media engagement metrics
How We Use Data
We use your personal information for the following purposes:
- Service Delivery: Providing SEO, paid advertising, landing page development, and AI creative services
- Communication: Responding to inquiries, providing customer support, and sending service updates
- Marketing: Sending promotional materials, newsletters, and relevant business communications (with consent)
- Analytics: Understanding user behavior to improve our services and website experience
- Legal Compliance: Meeting regulatory requirements and protecting our legal interests
- Business Operations: Managing accounts, processing payments, and maintaining service quality
Legal Bases for Processing (GDPR)
We process your personal data based on the following lawful bases:
- Consent: For marketing communications and non-essential cookies
- Contract Performance: To fulfill our service agreements and deliver contracted services
- Legitimate Interest: For analytics, service improvement, and business operations
- Legal Obligation: To comply with applicable laws and regulations
Data Retention
We retain your personal information for as long as necessary to:
- Provide our services and maintain your account
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Improve our services (in anonymized form)
Typical retention periods:
- Account data: Duration of service relationship plus 3 years
- Marketing data: Until consent is withdrawn
- Analytics data: Up to 26 months
- Legal compliance data: As required by applicable law
International Transfers
Your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions by relevant authorities
- Binding Corporate Rules where applicable
- Your explicit consent for specific transfers
Data Security Measures
We implement comprehensive security measures to protect your information:
- Technical Safeguards: Encryption in transit and at rest, secure servers, regular security updates
- Administrative Controls: Access controls, staff training, incident response procedures
- Physical Security: Secure data centers and restricted access to facilities
- Monitoring: Continuous security monitoring and threat detection
Children's Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware of such collection, we will take steps to delete the information promptly.
Your Rights
GDPR Rights:
- Access: Request copies of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your data ("right to be forgotten")
- Portability: Receive your data in a structured, machine-readable format
- Restriction: Limit how we process your data
- Objection: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent for consent-based processing
CCPA Rights:
- Right to Know: Information about data collection and use
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: Opt-out of the sale of personal information
- Right to Non-Discrimination: Equal service regardless of privacy choices
How to Exercise Your Rights:
Contact us at privacy@yourdomain.com with your request. We will respond within 30 days and may require identity verification.
Opt-Out and Contact
Marketing Communications:
Unsubscribe using links in emails or contact us directly.
Cookies:
Manage cookie preferences through our cookie banner or browser settings.
Contact Information:
- Email: privacy@yourdomain.com
- Address: [Your Business Address]
- Phone: [Your Phone Number]
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes via email or website notice. Continued use of our services constitutes acceptance of updated terms.